Project Blue Sky is a rebrand of our state, for Oklahomans, by Oklahomans. We’ve assembled a special team called the OklaX, a consortium of the finest creative minds and marketing professionals from every corner of Oklahoma, to craft a new story and look that will make us proud and attract more tourists, talent, businesses and investors. This rebrand includes our state government agencies.
Over the next months through the first half of next year, we will be implementing a rigorous process comprised of 6 phases:
Project Blue Sky partners build their knowledge about the requirements of the initiative, study how other destinations brand and assemble the project working team.
Determine the strongest competitive market position for Oklahoma.